Samantha Lee

Marketing Graduate

samantha.lee@email.com · (555) 123-4567 · Los Angeles, United States linkedin.com/in/samanthalee

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About

Marketing graduate with hands-on experience in social media management, content creation, and campaign analytics. Proven ability to drive engagement through creative digital strategies. Leadership experience in student-run marketing organizations.

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Experience

Marketing Intern @ Hypebeast

2023-06 – 2023-09

• Managed Instagram and TikTok accounts, growing follower engagement by 40% through content strategy optimization.
• Created 50+ pieces of content including graphics, video edits, and copy for brand campaigns reaching 2M+ impressions.
• Analyzed social media metrics and prepared weekly performance reports that informed content strategy pivots.

Social Media Assistant @ University Marketing Department

2022-09 – 2023-05

• Created content calendar and managed social media channels for the university's official accounts with 50K+ followers.
• Photographed and edited content for 30+ campus events featured across Instagram and LinkedIn.

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Education

• B.A., Communication (Public Relations) — University of Southern California (2019-09 – 2023-06)

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Skills

• Technical Skills: Microsoft Excel · Python · SQL · Data Visualization
• Soft Skills: Communication · Problem Solving · Team Leadership

Projects

• Launched a campus fashion blog featuring student profiles (5K monthly readers)
• Organized a university-wide marketing case competition with 50+ participating students

Leadership

• Marketing Director, USC Student Newspaper (2022-2023)
• Led a team of 8 to redesign publication's brand identity

Volunteer

• Social media volunteer at local animal shelter, creating adoption promotion campaigns

Languages

• Fluent in Korean and English