Fresh Graduate Marketing Coordinator Resume (Marketing & Communications)
A marketing and communications fresh graduate resume example targeting coordinator and specialist roles. Highlights social media management, content creation, campaign analytics, and agency internship experience.
Xinru Zhang
Marketing & Communications Graduate
you@email.com · (310) 555-0273 · Los Angeles, United States linkedin.com/in/repolish-ai
About
Marketing and communications graduate with hands-on agency internship experience in social media strategy, content creation, and campaign analytics. Proven track record of growing digital engagement through creative, data-driven campaigns. Strong written and visual communication skills with a keen eye for brand storytelling.
Experience
Marketing Intern @ BBDO
2024-06 – 2024-09
- Supported the account team in executing integrated marketing campaigns for 3 major consumer brand clients across digital and traditional channels.
- Managed social media content calendars and created 60+ posts for Instagram, TikTok, and LinkedIn, achieving a 35% increase in engagement rate.
- Analyzed campaign performance data using Google Analytics and Meta Business Suite, delivering weekly insights reports that shaped campaign optimization.
Content Creator (Part-time) @ University Communications Office
2023-09 – 2024-05
- Created video content for university social media channels, amassing 500K+ total views across TikTok and Instagram Reels.
- Wrote and edited newsletter copy distributed to 20K+ subscribers, achieving an average open rate of 28%.
Education
- B.A., Communication (Marketing) — University of Southern California (2021-08 – 2025-05)
Skills
- Marketing Skills: Social Media Management · Content Creation · Google Analytics · Meta Ads Manager · SEO / SEM · Adobe Creative Suite
- Soft Skills: Creative Thinking · Communication · Project Management
Projects
- Launched a student-run brand campaign for a local coffee shop — designed social strategy, created content, and grew Instagram following by 200% in 3 months (class capstone project)
- Built a personal fashion blog with 3K+ monthly readers and collaborated with 5 lifestyle brands
Leadership
- Marketing Director, USC Chinese Student Association (2024-2025)
- Led a team of 6 to rebrand the organization and grow membership by 40%
Events
- Organized USC's first Asian American Culture Festival with 2K+ attendees and 15 vendor partnerships
Languages
- Native Mandarin Chinese | Fluent English
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